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Hoofdkenmerken

Auteur:	Kozak, Metin; Baloglu
Titel:	Managing and Marketing Tourist Destinations Strategies to Gain a Competitive Edge
Uitgever:	Taylor & Francis Ltd
ISBN:	9780415811484
ISBN boekversie:	9781136904745
Serie:	Routledge Advances in Tourism
Land van oorsprong:	United Kingdom
Prijs:	€ 67.12
Verschijningsdatum:	05-09-2012
Bericht:	Langere levertijd (2-3 weken)

Inhoudelijke kenmerken

Categorie:	Tourism industry
Geillustreerd:	43 Tables, black and white; 13 Line drawings, black and white; 4 Halftones, black and white; 17 Illustrations, black and white

Technische kenmerken

Verschijningsvorm:	Paperback / softback
Paginas:	262
Hoogte mm.:	152
Breedte mm.:	231
Dikte mm.:	15
Gewicht gr.:	392

 

Inhoud:

Without adequate research and management, the potential impacts and benefits of tourism and travel services will not be maximised. This volume evaluates the theoretical approaches and applications to competitive advantage within tourist destinations and demonstrates the ways to further develop the concept of destination competitiveness.