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Hoofdkenmerken

Auteur:	Blythe, Jim
Redactie:	Blythe, Jim (Westminster University, UK)
Titel:	Demarketing
Uitgever:	Taylor & Francis Ltd
ISBN:	9780415816472
Land van oorsprong:	United Kingdom
Prijs:	€ 183,64
Verschijningsdatum:	23-10-2013
Bericht:	Langere levertijd (2-3 weken)

Inhoudelijke kenmerken

Categorie:	Sales & marketing
Geillustreerd:	14 Tables, black and white; 9 Line drawings, black and white; 5 Halftones, black and white; 14 Illustrations, black and white

Technische kenmerken

Verschijningsvorm:	Hardback
Paginas:	238
Hoogte mm.:	234
Breedte mm.:	156
Gewicht gr.:	476

 

Inhoud:

This is the first book to cast light on the secretive, counterintuitive world of de-marketing: a process whereby a company actively, for whatever reasons, tries to decrease demand of its product. Via insightful case studies from a selection of thought leaders, this book deconstructs de-marketings mysteries and demonstrates how to incorporate them into a profit-driven marketing plan.