SALUS

Marketing for Tourism and Hospitality Collaboration, Technology and Experiences

Hoofdkenmerken

Auteur:	Fyall, Alan; Legoherel
Titel:	Marketing for Tourism and Hospitality Collaboration, Technology and Experiences
Uitgever:	Taylor & Francis Ltd
ISBN:	9781138121270
ISBN boekversie:	9781317308799
Land van oorsprong:	United Kingdom
Prijs:	€ 202.64
Verschijningsdatum:	19-03-2019
Bericht:	Langere levertijd (2-3 weken)

Inhoudelijke kenmerken

Categorie:	Hospitality industry
Geillustreerd:	17 Tables, color; 39 Line drawings, color; 67 Halftones, color; 106 Illustrations, color

Technische kenmerken

Verschijningsvorm:	Hardback
Paginas:	620
Hoogte mm.:	197
Breedte mm.:	250
Dikte mm.:	36
Gewicht gr.:	1466

Inhoud:

This is an accessible resource preparing students for the challenges of tourism and hospitality marketing globally. It offers a clear articulation of the changing landscape, a comprehensive introduction to the three underpinning themes of collaboration, technology and experiences, and a plentiful supply of international case material.