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Hoofdkenmerken

Auteur:	Rugman, Alan
Titel:	AND Companion Website with Gradetracker, Student Access Card
Uitgever:	PEARSON HIGHER EDUCATION
ISBN:	9781405840712
Vervangend ISBN:	9780273716549
Serie:	International Business
Onderdeel nummer:	1
Editie:	4 Rev ed
Land van oorsprong:	United States
Prijs:	€ 43,18
Verschijningsdatum:	28-02-2006
Bericht:	Langere levertijd (2-3 weken)

Inhoudelijke kenmerken

Leesniveau:	Undergraduate
Categorie:	International business

Technische kenmerken

Verschijningsvorm:	Multiple-component retail product, part(s) enclosed
Paginas:	112
Gewicht gr.:	1338

 

Inhoud:

Taking a regional approach, this text aims to challenge some of the assumptions behind globalization and focuses on both the dominant economies. This book also integrates analysis of the competitive environment and the internal resources of the firm to provide a strategic view of international business.