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Hoofdkenmerken

Auteur:	Rafinejad, Dariush
Titel:	Innovation, Product Development and Commercialization Case Studies and Key Practices for Market Leadership
Uitgever:	J Ross Publishing
ISBN:	9781932159707
ISBN boekversie:	9781604276480
Land van oorsprong:	United States
Prijs:	€ 96,89
Verschijningsdatum:	30-06-2007
Bericht:	Leverbaar

Inhoudelijke kenmerken

Categorie:

Research & development management

Technische kenmerken

Verschijningsvorm:	Hardback
Paginas:	428
Hoogte mm.:	185
Breedte mm.:	261
Dikte mm.:	31
Gewicht gr.:	924

 

Inhoud:

Innovation, Product Development and Commercialization takes a unique holistic approach and examines the diverse issues that managers face to channel resources in the right direction for global commercial success. The book explores innovation, new product development and commercialization decisions within an integrated framework of business, market, technology, and resource strategy.