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Hoofdkenmerken

Auteur:	Mahajan, Gautam
Titel:	How Creating Customer Value Makes You a Great Executive
Uitgever:	Business Expert Press
ISBN:	9781631579882
Land van oorsprong:	United States
Prijs:	€ 22.79
Verschijningsdatum:	30-10-2017
Bericht:	Langere levertijd (2-3 weken)

Inhoudelijke kenmerken

Categorie:

Service industries

Technische kenmerken

Verschijningsvorm:	Paperback / softback
Paginas:	156
Hoogte mm.:	228
Breedte mm.:	152
Dikte mm.:	8
Gewicht gr.:	218

 

Inhoud:

Companies fail to create value as well as they could because tools of customer value are not known. The author corrects this in simple steps by defining customer value, how it builds loyalty, market share, and profitability; and how customer value can be measured and created.