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Hoofdkenmerken

Auteur:	Williams, Sarah
Redactie:	Williams, Sarah
Titel:	Generation Z Marketing and Management in Tourism and Hospitality The Future of the Industry
Uitgever:	Springer Nature Switzerland AG
ISBN:	9783030706944
ISBN boekversie:	9783030706951
Editie:	1st ed. 2021
Land van oorsprong:	Switzerland
Prijs:	€ 169.57
Verschijningsdatum:	25-05-2021
Bericht:	Langere levertijd (2-3 weken)

Inhoudelijke kenmerken

Leesniveau:	Professional & Vocational
Categorie:	Hospitality industry
Geillustreerd:	7 Illustrations, color; 3 Illustrations, black and white; XXX, 332 p. 10 illus., 7 illus. in color.

Technische kenmerken

Verschijningsvorm:	Hardback
Paginas:	332
Hoogte mm.:	210
Breedte mm.:	148
Gewicht gr.:	601

 

Inhoud:

Generation Z (Gen Z) is the demographic cohort also known as Post-Millennials, the iGeneration or the Homeland Generation. This book is a valuable resource for managers, scholars and students interested in acquiring concrete knowledge on how Gen Z will shape the marketing and management of tourism-related services.