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Hoofdkenmerken

Auteur:	Landa, Robin
Titel:	Strategic Creativity A Business Field Guide to Advertising, Branding, and Design
Uitgever:	Taylor & Francis Ltd
ISBN:	9781032137797
Land van oorsprong:	United Kingdom
Prijs:	€ 43,05
Verschijningsdatum:	02-06-2022
Bericht:	Leverbaar

Inhoudelijke kenmerken

Categorie:	Organizational theory & behaviour
Geillustreerd:	38 Halftones, color; 31 Halftones, black and white; 38 Illustrations, color; 31 Illustrations, black and white

Technische kenmerken

Verschijningsvorm:	Paperback / softback
Paginas:	194
Hoogte mm.:	152
Breedte mm.:	228
Dikte mm.:	16
Gewicht gr.:	326

 

Inhoud:

The secret weapon for business experts to ensure strategically creative results, this is an indispensable field guide to evaluating creative advertising, branding, and design ideas and solutions, and to working with creatives. A fundamental resource that enables business professionals to stand out amongst their colleagues.