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Hoofdkenmerken

Auteur:	Committee On Communication
Titel:	Speaking of Health Assessing Health Communication Strategies for Diverse Populations
Uitgever:	National Academies Press
ISBN:	9780309072717
Land van oorsprong:	United States
Prijs:	€ 101,32
Verschijningsdatum:	01-11-2002
Bericht:	Langere levertijd (2-3 weken)

Inhoudelijke kenmerken

Leesniveau:	Professional & Scholarly
Categorie:	Public health & preventive medicine
Geillustreerd:	Illustrations

Technische kenmerken

Verschijningsvorm:	Hardback
Paginas:	380
Hoogte mm.:	229
Breedte mm.:	152
Dikte mm.:	29
Gewicht gr.:	771

 

Inhoud:

Looks at the challenges of delivering important messages to different audiences. This work, using case studies in the areas of diabetes, mammography, and mass communication campaigns, examines the ways in which messages must be adapted to the unique informational needs of their audiences if they are to have any real impact.