Recent OCLC surveys show that less than 2 percent of library users begin their search on a library website, which is why search engine optimization (SEO) is so crucial. And though a survey of faculty researchers at four major universities showed that most consider Google and Google Scholar amazingly effective for their research, low Google Scholar indexing ratios for library institutional repositories is widespread because it ignores common library metadata. Arlitsch and OBrien, who have presented and published widely on the topic, show how to ensure that high-value content is visible to researchers in this new book. Drawing on their expertise in digital libraries and corporate marketing, they show how to mount a successful SEO strategy, including\n\n Recommended dashboards for increasing participation by sharing data\n Avoiding the four most common crawler errors that lead to low rankings\n How to effectively utilize the Google Keyword Tool\n The use of domain settings to generate unit-specific reports for special collections, institutional repositories and university presses
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