\u003cb\u003eThe essential roadmap for the new realities of selling when buyers are in charge\u003c/b\u003e \u003cp\u003eSales and service are being radically redefined by the biggest communications revolution in human history. Today buyers are in charge! There is no more 'selling'\u0026#8212;there is only buying. When potential customers have near perfect information on the web, it means salespeople must transform from authority to consultant, product narratives must tell a story, and businesses must be agile enough to respond before opportunity is lost. \u003cp\u003e\u003ci\u003eThe New Rules of Sales and Service\u003c/i\u003e demystifies the new digital commercial landscape and shows you how to stay ahead of the pack. Companies large and small are revolutionizing the way business gets done, and this book takes you inside the new methods and strategies that are critical to success in the modern market. Real-world examples illustrate the new marketplace in action, and demonstrate the brilliant utility of taking a new look at your customer and your business. This new edition has been updated to reflect the current reality of this rapidly-evolving sphere, with fresh strategies, new tools, and new stories. Whether you're an independent contractor, a multi-national corporation, a start-up, or a nonprofit, this book is your essential guide to navigating the new digital marketplace. \u003cp\u003e David Meerman Scott provides up-to-the-minute analysis of the current state of the digital commercial landscape, plus expert guidance toward the concepts, strategies, and tools that every business needs now. \u003cp\u003eAmong the topics covered in detail: \u003cul\u003e \u003cli\u003eWhy the old rules of sales and service no longer work in an always-on world\u003c/li\u003e \u003cli\u003eThe new sales cycle and how informative Web content drives the buying process\u003c/li\u003e \u003cli\u003eProviding agile, real-time sales and service 24/7 without letting it rule your life\u003c/li\u003e \u003cli\u003eThe importance of defining and understanding the buyer personas\u003c/li\u003e \u003cli\u003eHow agile customer service retains existing clients and expands new business\u003c/li\u003e \u003cli\u003eWhy content-rich websites motivate interest, establish authority, and drive sales\u003c/li\u003e \u003cli\u003eHow social media is transforming the role of salesperson into valued consultant\u003c/li\u003e \u003c/ul\u003e \u003cp\u003eBecause buyers are better informed, and come armed with more choices and opportunities than ever before, everything about sales has changed. Salespeople must adapt because the digital economy has turned the old model on its head, and those who don't keep up will be left behind. \u003ci\u003eThe New Rules of Sales and Service\u003c/i\u003e is required reading for anyone wanting to stay ahead of the game and grow business now.
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