The smartest companies in the world have effected a remarkable change in attitudes towards big business. These companies have effectively positioned themselves at the forefront of the responsible business movement â delivering not only profitability for their share holders, but also the promise of a potent combination of environmental protection and social justice in the locations in which they operate. The allure of this promise has attracted a powerful band of followers to the responsible business movement including policy makers, voluntary sector organisations and consumers. Using the mainstream responsible business literature, this book defines the ten principles of responsible business and assesses the extent to which global hospitality businesses have addressed them. Using case studies from leading global players (including hospitality companies), the book demonstrates what can be achieved by business laying claim to responsible business programmes and what can go wrong. Responsible Hospitality: theory and practice is the first book to: Bring together theory from the emerging responsible business movement and interpret this in a hospitality context; Define responsible business means in practice to the global hospitality sector; Provide a critique of progress in implementing the concept to date, using case studies from a wide range of global businesses; Assess the adequacy of the tools available to the sector to deliver on the responsible business agenda; Define priorities for the future. Written by two leading thinkers who have driven the sustainable tourism/responsible hospitality debate, this text will provide those working within the sector, students of hospitality and those providing advice to the sector with a comprehensive understanding of these issues and their relevance to a modern hospitality business.
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