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\u003cb\u003eA revised and expanded edition of the groundbreaking \u003ci\u003eEdison in the Boardroom,\u003c/i\u003e highlighting the winning strategies today's biggest companies use to maximize the value of their intellectual property\u003c/b\u003e \u003cp\u003eNow fully revised and expanded, \u003ci\u003eEdison in the Boardroom, Second Edition\u003c/i\u003e takes an in-depth look at the revolutionary concept of intellectual asset management (IAM). Incorporating stories and teachings from some of the most successful companies in the world\u0026#8212;such as Hewlett-Packard, IBM, Procter \u0026 Gamble, Rockwell, Dow, Ford and many others\u0026#8212;Harrison and Sullivan have made an exhaustive study of IAM and its implications for today's businesses.\u003c/p\u003e \u003cul\u003e \u003cli\u003eFeatures updated interviews of companies, and a new treatment of the Profit Center Level\u003c/li\u003e \u003cli\u003eUpdates stories and teachings from some of the most successful companies in the world\u003c/li\u003e \u003cli\u003eShowcases a hierarchy of best practices that today's companies can integrate into their own business philosophies to gain the best return from their intellectual assets\u003c/li\u003e \u003c/ul\u003e \u003cp\u003e\u003ci\u003eEdison in the Boardroom, Second Edition\u003c/i\u003e compiles a wealth of knowledge and successful stories that illustrate how far businesses have come in their ability to leverage and monetize their intellectual assets.\u003c/p\u003e |
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