\u003cp\u003e\u003cb\u003eThe new eighth edition of the pioneering guide to generating attention for your idea or business, jam-packed with new and updated techniques\u003c/b\u003e \u003cp\u003eAs the ways we communicate continue to evolve, keeping pace with the latest trends in social media, including social audio like Clubhouse, the newest online video tools such as TikTok, and all the other high-tech influences, can seem an almost impossible task. How can you keep your product or service from getting lost in the digital clutter? The eighth edition of \u003ci\u003eThe New Rules of Marketing and PR\u003c/i\u003e provides everything you need to speak directly to your audience, make a strong personal connection, and generate attention for your business. \u003cp\u003eAn international bestseller with nearly half a million copies sold in twenty-nine languages, this revolutionary guide gives you a proven, step-by-step plan for leveraging the power of technology to get your message seen and heard by the right people at the right time. You will learn the latest approaches for highly effective public relations, marketing, and customer communications--all at a fraction of the cost of traditional advertising! \u003cp\u003eThe latest edition of \u003ci\u003eThe New Rules of Marketing and PR\u003c/i\u003e has been completely revised and updated to present the most innovative methods and cost-effective strategies. The most comprehensive update yet shows you details about the pros and cons of AI and machine learning to automate routine tasks. Your life is already AI-assisted. Your marketing should be too, but there are challenges to be aware of. \u003cp\u003eThe definitive guide on the future of marketing, this must-have resource will help you: \u003cul\u003e \u003cli\u003eIncorporate the new rules that will keep you ahead of the digital marketing curve\u003c/li\u003e \u003cli\u003eMake your marketing and public relations real-time by incorporating techniques like newsjacking to generate instant attention when your audience is eager to hear from you\u003c/li\u003e \u003cli\u003eGain valuable insights through compelling case studies and real-world examples\u003c/li\u003e\u003c/ul\u003e\u003cp\u003eThe eighth edition of \u003ci\u003eThe New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly\u003c/i\u003e is the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and managers in organizations of all types and sizes.
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