\u003cp\u003e\u003cb\u003eHow brands can evolve to win with conscious consumers\u003c/b\u003e\u003c/p\u003e \u003cp\u003eThe \u003ci\u003eGood Is the New Cool Guide to Meaningful Marketing\u003c/i\u003e is your guide to future-proof your brand with purpose-driven strategies and activations that meet the demands of the new world of conscious capitalism. This book takes readers behind the scenes at some of the world's most famous brands--from purpose-driven pioneers like TOMS, the Honest Company, and Chobani, to household names like Oreo, Call of Duty, and Brand Jordan--to show you how a new wave of marketers are collaborating with values-driven creators of cool like Pharrell, Lady Gaga, and Justin Bieber.\u003c/p\u003e \u003cp\u003eIn this book, readers will learn about:\u003c/p\u003e \u003cul\u003e \u003cli\u003eHow brands can authentically discover and deploy their social purpose in ways that drive brand love and financial growth\u003c/li\u003e \u003cli\u003eThe Seven Steps of Meaningful Marketing, including \u0026ldquo;Think Citizens Not Consumers,\u0026rdquo; \u0026ldquo;Solve Problems from the Everyday to the Epic,\u0026rdquo; and \u0026ldquo;People are the New Media\u0026rdquo;\u003c/li\u003e \u003cli\u003eHow brands can collaborate with nonprofits to make money and do good at the same time, using examples from Product(RED), Rivet, and Choose Love\u003c/li\u003e \u003c/ul\u003e \u003cp\u003e\u003cbr /\u003eThe \u003ci\u003eGood Is the New Cool Guide to Meaningful Marketing\u003c/i\u003e earns a well-deserved spot on the bookshelves of all forward-thinking leaders in business, from startups to Fortune 500 companies, seeking to ride the winds of change and market in a better, more meaningful way.\u003c/p\u003e
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