Inhoudsopgave:
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\u003cp\u003e\u003cb\u003eHow brands can evolve to win with conscious consumers\u003c/b\u003e\u003c/p\u003e \u003cp\u003eIn the \u003ci\u003eGood is the New Cool Guide to Conscious Business: How Companies Can Drive Growth Through Positive Impact,\u003c/i\u003e conscious capitalism experts Afdhel Aziz and Bobby Jones deliver all of the knowledge and tools needed to discover, design, and deploy sustainable and inclusive growth within any organization.\u003c/p\u003e \u003cp\u003eThis book draws on stories, insights, and case studies from leaders at successful purpose-driven corporations around the world, from Fortune 500 giants like Unilever and Procter to tech disruptors like Tesla, Microsoft, and Airbnb, as well as beloved brands like Lego, Adidas, and Patagonia.\u003c/p\u003e \u003cp\u003eIn the last decade, corporations were required to meet the digital age's challenges and opportunities. Today, corporations must meet the purpose-based demands of consumers, employees, and investors--or get left behind. In this book, readers will learn about:\u003c/p\u003e \u003cul\u003e \u003cli\u003eThe seven qualities of an inspiring and motivating purpose statement\u003c/li\u003e \u003cli\u003eHarnessing nine principles of purpose, including \u0026ldquo;Purpose doesn't have to be political,\u0026rdquo; \u0026ldquo;Purpose is about putting your money where your mission is,\u0026rdquo; and \u0026ldquo;Purpose is about measuring what you treasure\u0026rdquo;\u003c/li\u003e \u003cli\u003eUnderstanding the rise of impact investors and measuring the ROI of purpose-based corporate initiatives\u003c/li\u003e \u003c/ul\u003e \u003cp\u003e\u003cbr /\u003eThought-provoking, accessible, and inspiring, the \u003ci\u003eGood Is the New Cool Guide to Conscious Business\u003c/i\u003e earns a well-deserved spot on the bookshelves of all C-suite business leaders seeking a new vision to transform their organizations, and the world, for the better.\u003c/p\u003e |
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