info ebook Terug

Hoofdkenmerken

Auteur:	Simon Collinson; Alan M. Rugman
Titel:	Collinson: International Business
Uitgever:	Pearson International Content
ISBN:	9781292274164
ISBN boekversie:	9781292274157
Editie:	8
Prijs:	€ 62.34
Verschijningsdatum:	30-01-2020

Inhoudelijke kenmerken

Categorie:	Management
Taal:	English
Imprint:	Pearson (Intl)

Technische kenmerken

Verschijningsvorm:

E-book

 

Inhoudsopgave:

\u003cp\u003e\u003ci\u003eFor undergraduate and postgraduate students taking modules in international business, international strategy and global business practice.\u003c/i\u003e\u003c/p\u003e\u003cp\u003e\u003c/p\u003e\u003cp\u003e\u003cb\u003eExplore and understand international business through practical, theory and analytical frameworks\u003c/b\u003e\u003c/p\u003e\u003cp\u003e\u003cb\u003e\u003c/b\u003e\u003c/p\u003e\u003cp\u003e\u003cb\u003e\u003ci\u003e\u003c/i\u003e\u003c/b\u003e\u003c/p\u003e\u003cp\u003e\u003cb\u003e\u003ci\u003eInternational Business,\u003c/i\u003e 8th Edition, \u003c/b\u003eby Collinson, Narula andRugman presents data and evidence to assist you to map trends, make predictions and take on the role of decision makers in business and governments, in orderto enableyou to lead organizations with real insight in a complex, global environment. This textbook connects tried-and-tested theory, analytical frameworks, data and case examples to deliver a comprehensive guide to the subject from authors who keep pace with the ongoing developments in both theory and practice, focusing on the impacts of decisions on both the performance of multinational firms and the societies and economies they work in.\u003c/p\u003e\u003cp\u003e\u003c/p\u003e\u003cp\u003ePearson, the world’s \u003ci\u003elearning\u003c/i\u003e company.\u003c/p\u003e