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Hoofdkenmerken

Auteur:	Morgan, John Michael
Titel:	Brand Against the Machine How to Build Your Brand, Cut Through the Marketing Noise, and Stand Out from the Competition
Uitgever:	John Wiley & Sons Inc
ISBN:	9781118103524
ISBN boekversie:	9781118160350
Land van oorsprong:	United States
Prijs:	€ 23,41
Verschijningsdatum:	16-12-2011
Bericht:	Langere levertijd (2-3 weken)

Inhoudelijke kenmerken

Categorie:	Sales & marketing
Dewey code:	658.827

Technische kenmerken

Verschijningsvorm:	Hardback
Paginas:	224
Hoogte mm.:	235
Breedte mm.:	159
Dikte mm.:	21
Gewicht gr.:	434

 

Inhoud:

Ditch traditional corporate branding to create a powerful, recognizable brand Brand Against the Machine offers proven and actionable steps for companies and entrepreneurs to increase their brand visibility and credibility, and to create an indispensable brand that consumers can relate to, thus becoming life-long customers.