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Hoofdkenmerken

Auteur:	Pollard, Andrew
Titel:	Competitive Advantage of Competitor Intelligence The strategies, tactics & tool
Uitgever:	Pearson Education Limited
ISBN:	9780273637097
Land van oorsprong:	United Kingdom
Prijs:	€ 45,25
Verschijningsdatum:	05-11-1998
Bericht:	Langere levertijd (2-3 weken)

Inhoudelijke kenmerken

Leesniveau:	Professional & Vocational
Categorie:	Management & management techniques
Dewey code:	658.47

Technische kenmerken

Verschijningsvorm:	Paperback / softback
Paginas:	240
Hoogte mm.:	230
Breedte mm.:	163
Dikte mm.:	14
Gewicht gr.:	366

 

Inhoud:

This text for business executives is both a strategic treatment of the need for competitor intelligence and a tactical guide to how to go about obtaining the same. It provides the """"tricks of the trade"""" and includes case illustrations, key success and failure factors, skills and techniques.