Bestellen Terug

Hoofdkenmerken

Auteur:	Decrop, Alain
Redactie:	Decrop, Alain (Namur University, Belgium)
Redacteur:	Kozak, Metin
Titel:	Handbook of Tourist Behavior Theory & Practice
Uitgever:	Taylor & Francis Ltd
ISBN:	9780415542814
Serie:	Routledge Advances in Tourism
Land van oorsprong:	United Kingdom
Prijs:	€ 73.45
Verschijningsdatum:	23-02-2012
Bericht:	Langere levertijd (2-3 weken)

Inhoudelijke kenmerken

Categorie:	Market research
Geillustreerd:	15 Tables, black and white; 9 Line drawings, black and white; 4 Halftones, black and white; 13 Illustrations, black and white
Dewey code:	338.4791

Technische kenmerken

Verschijningsvorm:	Paperback / softback
Paginas:	268
Hoogte mm.:	226
Breedte mm.:	164
Dikte mm.:	16
Gewicht gr.:	420

 

Inhoud:

In today’s highly competitive and global economy, understanding tourist behavior is imperative to success. Tourist behavior has become a cornerstone of any marketing strategy and action. This book provides an overview of such processes and influences and explains the concepts and theories that underlie tourist decision making and behavior.