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Hoofdkenmerken

Auteur:	Goodman, John A.
Titel:	Strategic Customer Service: Managing the Customer Experience to Increase Positive Word of Mouth,
Uitgever:	AMACOM
ISBN:	9780814413333
Editie:	Special ed.
Land van oorsprong:	United States
Prijs:	€ 22.62
Verschijningsdatum:	01-05-2009
Bericht:	Langere levertijd (2-3 weken)

Inhoudelijke kenmerken

Leesniveau:	Professional & Vocational
Categorie:	Sales & marketing management
Dewey code:	658.812

Technische kenmerken

Verschijningsvorm:	Hardback
Paginas:	240
Hoogte mm.:	238
Breedte mm.:	161
Dikte mm.:	26
Gewicht gr.:	548

 

Inhoud:

The success of any organization depends on high-quality customer service. But for companies that strategically align customer service with their overall corporate strategy, it can transcend typical good business to become a profitable word-of-mouth machine that will transform the bottom line. This book challenges aspects of conventional wisdom.