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Hoofdkenmerken

Auteur:	Kotler, Philip
Titel:	Marketing 3.0 From Products to Customers to the Human Spirit
Uitgever:	John Wiley & Sons Inc
ISBN:	9780470598825
Land van oorsprong:	United States
Prijs:	€ 24,81
Verschijningsdatum:	25-05-2010
Bericht:	Leverbaar

Inhoudelijke kenmerken

Categorie:	Sales & marketing
Geillustreerd:	Tables: 8 B&W, 0 Color; Exhibits: 17 B&W, 0 Color
Dewey code:	658.8

Technische kenmerken

Verschijningsvorm:	Hardback
Paginas:	208
Hoogte mm.:	238
Breedte mm.:	160
Dikte mm.:	20
Gewicht gr.:	424

 

Inhoud:

Understand the next level of marketing The new model for marketing-Marketing 3. 0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism.