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Hoofdkenmerken

Auteur:	Husted, Bryan W.
Titel:	Corporate Social Strategy Stakeholder Engagement and Competitive Advantage
Uitgever:	Cambridge University Press
ISBN:	9780521197649
ISBN boekversie:	9780511855467
Land van oorsprong:	United Kingdom
Prijs:	€ 59,92
Verschijningsdatum:	11-11-2010
Bericht:	Langere levertijd (2-3 weken)

Inhoudelijke kenmerken

Leesniveau:	Professional & Vocational
Categorie:	Business ethics & social responsibility
Geillustreerd:	11 Tables, black and white; 9 Line drawings, black and white
Dewey code:	658.408

Technische kenmerken

Verschijningsvorm:	Hardback
Paginas:	364
Hoogte mm.:	229
Breedte mm.:	152
Dikte mm.:	24
Gewicht gr.:	700

 

Inhoud:

Is it true that firms that engage in social action will be rewarded with a good name, competitive advantage, superior profits and corporate sustainability? This book answers this and other questions by explaining the how and why of creating value and competitive advantage through corporate social action.