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Hoofdkenmerken

Auteur:	Vincent, Laurence
Titel:	Brand Real: How Smart Companies Live Their Brand Promise and Inspire Fierce Customer Loyalty
Uitgever:	AMACOM
ISBN:	9780814416761
Land van oorsprong:	United States
Prijs:	€ 22,62
Verschijningsdatum:	08-02-2012
Bericht:	Langere levertijd (2-3 weken)

Inhoudelijke kenmerken

Leesniveau:	General (US: Trade)
Categorie:	Sales & marketing
Dewey code:	658.827

Technische kenmerken

Verschijningsvorm:	Hardback
Paginas:	272
Hoogte mm.:	162
Breedte mm.:	233
Dikte mm.:	25
Gewicht gr.:	554

 

Inhoud:

Shows how to establish a clean brand architecture while avoiding the needless complexity that has tripped up many promising companies. This title presents cautionary tales of supposed brand superstars as well as instructive case studies of genuine brand giants like American Express, Apple, Cisco, Google, Qualcomm, Virgin, and others.