Bestellen Terug

Hoofdkenmerken

Auteur:	Cohen, William
Titel:	Drucker on Marketing: Lessons from the World's Most Influential Business Thinker
Uitgever:	McGraw-Hill Education - Europe
ISBN:	9780071778626
Land van oorsprong:	United States
Prijs:	€ 43,75
Verschijningsdatum:	16-11-2012
Bericht:	Leverbaar

Inhoudelijke kenmerken

Categorie:	Sales & marketing
Geillustreerd:	5 Illustrations
Dewey code:	658.8

Technische kenmerken

Verschijningsvorm:	Hardback
Paginas:	288
Hoogte mm.:	232
Breedte mm.:	159
Dikte mm.:	25
Gewicht gr.:	574

 

Inhoud:

Bill Cohen's interpretation of Drucker's work has never been needed more than today, when marketing spells difference between success and failure. In this book, Drucker on Marketing reflects Bill Cohen's ability to understand and communicate Peter Drucker's thoughts and ideas about [marketing].