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Hoofdkenmerken

Auteur:	Piercy, Nigel F.
Titel:	Market-Led Strategic Change Transforming the process of going to market
Uitgever:	Taylor & Francis Ltd
ISBN:	9780415834278
Editie:	5 ed
Land van oorsprong:	United Kingdom
Prijs:	€ 77,64
Verschijningsdatum:	17-11-2016
Bericht:	Leverbaar

Inhoudelijke kenmerken

Categorie:	Sales & marketing
Geillustreerd:	6 Tables, black and white; 81 Line drawings, black and white; 21 Halftones, black and white; 102 Illustrations, black and white

Technische kenmerken

Verschijningsvorm:	Paperback / softback
Paginas:	584
Hoogte mm.:	192
Breedte mm.:	246
Dikte mm.:	39
Gewicht gr.:	1116

 

Inhoud:

This much-anticipated new edition has been has been fully revised and updated to reflect the realities of 21st century business, with brand new case studies from globally recognised companies and covering a range topical issues. Lecturers are assisted with support materials including PowerPoint slides, suggested frameworks for using the case studies and case studies from previous editions.