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Hoofdkenmerken

Auteur:	Carpenter, Gregory S.
Titel:	Readings on Market-Driving Strategies Towards a New Theory of Compet
Uitgever:	Pearson Education (US)
ISBN:	9780321014139
Land van oorsprong:	United States
Prijs:	€ 56,56
Verschijningsdatum:	22-04-1997
Bericht:	Langere levertijd (2-3 weken)

Inhoudelijke kenmerken

Leesniveau:	Professional & Vocational
Categorie:	Sales & marketing

Technische kenmerken

Verschijningsvorm:	Paperback / softback
Paginas:	540
Hoogte mm.:	205
Breedte mm.:	255
Dikte mm.:	33
Gewicht gr.:	1116

 

Inhoud:

Examining the links between consumer behavior and marketing strategy, this reader brings to light the behavioral foundations of competitive brand strategy. It explores classic and contemporary views of consumer judgment and decision-making. It is suitable for a market strategies course as well as a course or seminar on consumer behavior.