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Hoofdkenmerken

Auteur:	Atkinson, John; Wilson, Ian
Titel:	Strategic Marketing Cases, Concepts and Challenges
Uitgever:	Pearson Education Limited
ISBN:	9780004990378
Land van oorsprong:	United Kingdom
Prijs:	€ 103.31
Verschijningsdatum:	31-05-1996
Bericht:	Leverbaar

Inhoudelijke kenmerken

Leesniveau:	Professional & Vocational
Categorie:	Sales & marketing

Technische kenmerken

Verschijningsvorm:	Paperback / softback
Paginas:	296
Hoogte mm.:	235
Breedte mm.:	159
Dikte mm.:	19
Gewicht gr.:	454

 

Inhoud:

This book is designed to help the reader to gain a practical understanding of the strategic marketing process. Through various international cases, the text shows how strategic marketing concepts can be applied to real-life situations, and how marketing solutions are found in different business sectors and environments