SALUS

Very Short, Fairly Interesting and Reasonably Cheap Book about Studying Marketing

Hoofdkenmerken

Auteur:	Blythe, Jim
Titel:	Very Short, Fairly Interesting and Reasonably Cheap Book about Studying Marketing
Uitgever:	SAGE PUBLICATIONS INC
ISBN:	9781412930871
Serie:	Very Short, Fairly Interesting & Cheap Books
Land van oorsprong:	United States
Prijs:	€ 71.48
Verschijningsdatum:	23-10-2006
Bericht:	Langere levertijd (2-3 weken)

Inhoudelijke kenmerken

Categorie:

Sales & marketing

Technische kenmerken

Verschijningsvorm:	Hardback
Paginas:	160
Hoogte mm.:	198
Breedte mm.:	129
Gewicht gr.:	268

Inhoud:

Packed full of lively debate and funny anecdotes, covering topics marketing students are familiar with, such as key thinkers and concepts, and some they are not, this book looks at areas such as the development of marketing as a discipline and as an academic subject, and raises arguments that students haven't heard about in their lectures.