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Internal Sell Encouraging Executive Influence and Accomplishment
Hoofdkenmerken
Auteur: Friesen, Michael E.
Titel: Internal Sell Encouraging Executive Influence and Accomplishment
Uitgever: Bloomsbury Publishing Plc
ISBN: 9781567201703
Land van oorsprong: United States
Prijs: € 87.43
Verschijningsdatum: 23-10-1998
Bericht: Langere levertijd (2-3 weken)
Inhoudelijke kenmerken
Categorie: Sales & marketing
Technische kenmerken
Verschijningsvorm: Hardback
Paginas: 192
Hoogte mm.: 166
Breedte mm.: 243
Dikte mm.: 19
Gewicht gr.: 442
 

Inhoud:

Many executives wonder why their recommendations go unheeded, others wonder why they don't have the authority they thought and why people who report to them appear indifferent. This text offers ways to sell ideas that avert resistance to change, and shows why organizations tend to be defensive.
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